Insight Associates - Finance Director, monthly management accounts, payroll, VAT returns, statutory accounts & compliance and business planning.

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Stepping into the limelight

20 March 2009

Stepping into the limelight

A couple of years ago, when we were planning our expansion into larger premises, we had no idea that a major recession was just around the corner. What we did know was that, whatever the state of the economy, small and medium-sized companies with limited in-house financial expertise often recognize the benefit of specialist input of the kind provided in larger concerns by a Finance Director and Department.

Our expansion was simply a matter of gearing up for the steady growth in demand for our services that has been under way since we set up in 1992. Then last year came the early signs of recession and suddenly, it seemed, everyone wanted to know how to cope with the pressures that recession can place on sales, profits, cashflow and even solvency.

Whilst welcoming a stream of new clients and providing them with support and advice, we decided it was time to communicate more with small businesses generally about the issues they face. This newsletter is already an established part of that strategy and we hope you find it useful. You can now also expect to see us in external publications, helping to inform business owners and managers on a regional and national level.

Close to home, we are working with the market-leading Herts & Essex Observer series of newspapers in support of their service for businesses in Hertfordshire, Essex and neighbouring counties. Watch the Observer pages for a run of articles we are writing with the aim of providing practical advice on business finance topics – and for details of the Insight Associates Finance Workshops described elsewhere in this newsletter.

We have also developed links with specialist national publications, both printed and online, that serve the needs of small and medium-sized businesses, including family-run concerns. There too you will find our advice on finance checks and controls, plus various other themes designed to keep your business trading through difficult times. We hope that this media campaign will help many businesses, including our own, naturally.

Being known in the marketplace, even if you have a product or a service like ours that is in great demand, can be hugely beneficial in terms of new enquiries. The raising of our profile, with some outsourced support, is a technique that could be mirrored cost-effectively by many other businesses to stay ahead in crowded markets while the recession persists.

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The second in our series of Financial Management Hints and Tips, considers the thorny and ever complex area of employee expenses. Adopting a clear and fair policy is key to ensuring that employees understand the rules and don't leave you out of pocket!

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The NEW Insight Blog!

Discussion and thoughts on good financial management and issues for UK small business

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Download Corporate Brochure

Insight Corporate BrochureOur most recent corporate brochure is a complete guide to Insight Associates, our team and our services.

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