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24th April 2019

After several very successful years, you decide it’s time to build your dream home.

The architect arrives, and asks you to share your vision. At the end of the build, what would you like your house to look and feel like?     

“I want it to have three floors, with a massive master bedroom in the loft,” you say. “It should feel very modern. And I’ve always wanted to have a really big kitchen, where the whole family can hang out and eat together.”

This might feel like quite a developed picture to you. You can already imagine yourself in your high-end kitchen, walking over to your elegant dining room.

But it’s not enough for your architect to understand what you’re really looking for….

….And to develop plans that will really make your dream come true, is it? To do that, the architect would have to ask you a lot more questions – including many you have probably never considered.

How concerned are you about privacy? What are your storage needs? How much time and energy are you willing to invest in maintaining your new home? Who is going to be living in the house, and how are their needs going to change over the next 5, 10, even 15 years?

Broad brushstrokes are not enough to build your house.

You need to delve into a lot more detail for a blueprint that everyone can work from – and so that you end up with a house that really works for you.

It’s exactly the same when you develop a vision for your business.

As I explained last week, this process is essential if you want to build a business you really love and which serves your needs.

Just like when you build a house, you need to work to a blueprint.

The problem is that many business owners think they have a detailed vision….

….But in reality, it’s too vague to be useful.

You can probably describe how many staff members you want to employ when your business is “done”, and what kind of work you want to focus on.

Most likely, you can also picture what it’s going to be like to walk into your office, when your business reaches its peak. Personally I always wanted the buzz and camaraderie of a tight-knit team, who are chatting happily while completing their work. Your vision may be completely different!

But those kinds of details probably describe thousands of businesses.

And they don’t give you a clear enough picture to aim for.

For that, you need to get much more specific.

What do you want your day to look like? What do you want to do less of? How many hours  do you want to work each week? Do you prefer to make more money now, or when you sell the business? What is your exit plan?

You must also consider what you want your business to stand for, how it will fulfil your own goals and vision, and what you want it to do better than anyone else.

Then there is the way it is structured. How big do you want it to become, how is it run, what roles do you need in your team, to make your business work exactly the way you want it?

That is just a tiny fraction of the questions you need to ask. But when you have the answers, you can set about methodically building a business that fits the bill.

Unfortunately this is very difficult to do alone.

Most people don’t know the right questions to ask.

And you need a facilitator to challenge your thinking about what you want… and what is possible.

“You say you want X – but is that realistic?”

“What if you did it this way?”

“How would you finance that?”

You know that your vision is specific enough when someone else can describe it to you, in all its detail, exactly the same way you would.

Developing this vision is the first part of our 3-step process to help you build a business you love.

We spend a full day with you, asking you all those key questions.

It is intense, it is exhilarating, and I am not exaggerating when I say it is life-changing, because by the end of the day, you no longer have a hazy idea of the kind of business you want to build – but a detailed blueprint.

To find out more about this day, which we also offer as a stand-alone, get in touch with me now.

And of course, part 2 of our three-step process is to start making your vision a reality. I’ll tell you more about that in my next email – watch out for it!

PS. I recently took the owners of one business, Lamp & Pencil, through this process of developing their vision.

 “We enjoy what we do every day,” they told me. “But it can be draining, doing job after job without somewhere to aim for.”

 They shot a short video about their experience and how it changed the way they think about their business.

 >>> Click here to watch the video now <<<

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