This book is inspired by a long career working with businesses at risk of stunted growth and financial distress because they didn't quite get the numbers right.
Helping people to understand their numbers and get their business on track is the name of the game!
In business, control of the numbers is perhaps more important than anything else. Ignorance, fear and lack of understanding mean many otherwise extremely capable business people ignore them...which isn't surprising when most business people don't come from a financial background.
It is a well-established fact that most individuals have difficulty managing their personal finances. They don't keep a close eye on them, they're wasteful and easily enticed by consumer credit....and then....they go into business, and wonder why it all goes wrong.