Constantly fighting financial fires or making decisions in the dark, without reliable financial information, is the equivalent to the “death zone”. It’s an area of acute danger.
The ‘death zone’ for businesses

Constantly fighting financial fires or making decisions in the dark, without reliable financial information, is the equivalent to the “death zone”. It’s an area of acute danger.
You have to pivot or your business will be at risk…
How to use your budget to improve financial performance
You need to take a very active part in the budget and financial forecast process. You can’t leave it all to your accountant.
Budget and forecast…the first problem is business owners often believe they are one and the same.
The secret of our success here at Insight Associates comes down to the partnerships with our clients.
Monthly management accounts are not created in a vacuum. They are part of a comprehensive ecosystem of outstanding financial management.