Every morning, an email from writer and thinker Seth Godin pops into my inbox.
Very often, it makes my day.
His topics can be a little random — but they always make me think, or help me see things from a different angle.
This week, one of his emails really hit a nerve.
I’m going to quote it in full, because it was so perfectly put:
“Worthless noise isn’t information.
Data becomes information when at least one of two related things are true:
1. We learn something for next time
2. We make different decisions or take new actions
If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us.
Breaking news is up to the recipient.”
Let me be equally succinct:
When it comes to finances, most business owners are drowning in data.
You receive endless spreadsheets, reports, sets of accounts… but much of it is just noise. It’s not helpful. It’s not actionable. And it doesn’t empower you to make better decisions.
That’s exactly what we fix at Insight Associates.
We turn your financial data into information that:
→ Gives you a crystal-clear view of where you stand financially — and what’s likely to happen next
→ Helps you make smarter, faster financial decisions about the future
→ Supports sustainable growth and greater profitability
Because financial data that doesn’t help you run your business better?
That’s not information. It’s just a distraction.
If you’d like to cut through the noise and start getting real financial insight, let’s talk.
