More than 250 people have died trying to climb Mount Everest since records began in 1953.
According to researchers, they were likely to be affected by low pressure, a shortage of oxygen and freezing conditions just above 26,000 feet – in what’s ominously known as “the death zone.”
The surprising part?
The majority died on the way down, not the way up.
Yet the majority of climbers worry about and train for ascent, not the descent. Their focus is completely in the wrong place.
I see a similar issue with businesses.
Most business owners I know are also focused on the “way up” – that is, on how to grow faster.
They are continually thinking of new marketing ideas, ways to incentivise their sales team and optimise the sales process, and new products or services that could be their next big hit.
They believe that growth is the most serious challenge their business faces.
This blinds them to the bigger danger…
…Namely, that they will get into financial trouble, because they don’t properly understand their financial situation, can’t see what’s coming over the financial horizon, and don’t appreciate the financial implications of the decisions they’re making.
Ultimately, those are the kinds of problems that are more likely to kill (or gravely injure) your business.
Running out of money is an immediate death sentence. And running a business where you are constantly fighting financial fires or making decisions in the dark, without reliable financial information, is the equivalent to the “death zone”. It’s an area of acute danger.
Yet too many business owners turn a blind eye to this side of their business. It’s just not as exciting as the “way up” – growth – and often, it’s not where your skillset lies. You mistakenly believe that as long as your annual accounts are filed on time, it’s all under control.
Now, I’m not saying that you should stop looking at growth – that would be ridiculous. Growth is obviously connected to financial health.
However, to ensure the long-term success and security of your business, you must assess both opportunities and risks comprehensively.
In the end, everything in your company comes down to money. If you are not in control of your financial affairs, you’re not really in control of your business.
This is precisely where our outsourced financial management service can be your lifeline.
We are here to ensure that you fully understand your financial numbers, anticipate what’s on the financial horizon, and can use this information to make financially astute decisions that both protect your business from risks and promote growth.
Think of us as your partner in delivering financial well-being…
…just as an experienced guide helps climbers navigate the treacherous slopes of Mount Everest.
So if you have lost sight of the financial side of your business, please get in touch with us today. Simply hit ‘reply’ to this email or call us on 01279 647 447 to arrange a no-obligation chat about your financial management – and how we can help.
Warmly
Garry
