Could external factors derail your 2025 strategy?
A few years ago, electric vehicles (EVs) were hailed as the future, and governments offered massive incentives to drive production. Targeting EV producers seemed like the obvious strategy.
But today, the landscape looks very different. While global EV sales are growing, they remain concentrated in a few key markets — primarily China. In Europe and the US, sales are far below expectations, and adoption in other regions is negligible.
Is this a temporary setback, or has the appetite for EVs been vastly overstated?
This volatility makes it difficult for businesses in that sector to chart their next move.
Across industries, markets are shifting at an unprecedented pace. Whether driven by new technology, regulatory changes, shifting consumer behaviours, economic pressures, or geopolitical events, external forces are upending even the most stable industries.
And chances are, your business isn’t immune.
At this time of year, most businesses are finalising their 2025 strategies. Yet, many smaller businesses make the mistake of focusing solely on internal goals and assuming external conditions will remain stable.
This kind of inward-looking approach is risky in today’s volatile environment.
Large corporations know this. They invest heavily in market intelligence to understand and adapt to evolving external conditions.
And if you want your business to stay resilient in 2025, you need to take a similar approach.
If working with a third-party intelligence provider isn’t an option, you can still take proactive steps.
Talk to your customers and staff. They are often closest to emerging trends and may have insights you’ve overlooked.
Then, use this intelligence to identify external risks and opportunities. Assess how shifts in your industry could impact your business.
Finally, incorporate these insights into your strategy. Plan for multiple scenarios to stay ahead of the curve.
While you can’t predict every outcome, simply thinking through potential changes will give you a head-start.
And this is where we can help.
As an outsourced finance department, we can’t gather this intelligence on your behalf. But since our job is to help you make more informed decisions for your financial future, we can help you analyse the trends and risks you’ve identified. And we can help you understand their implications and take the right steps to secure your business.
Thinking through these scenarios is critical to good financial management, and part of our role as your trusted financial advisors.
If you’d like to discuss how we can support your business in 2025, get in touch today. Simply email garry@insightassociates.co.uk or call our office on 01279 647 447 to arrange a free consultation with myself or with one of our specialists.
Warmly,
Garry
You might also be interested in: Resilience Again – Insight Associates Limited