Discover how value-based pricing can transform your business and significantly increase your profitability.
Tag archives: pricing
Why your chocolate bar is shrinking — and what it means for your business
Shrinkflation: From consumer frustration to business innovation
What TfL’s price hikes can teach you about your own pricing
Often the real problem isn’t the price increase itself – it’s how it’s done.
Raise your prices every year. Here’s why
Raising your prices regularly isn’t just a good idea — it’s essential to keep your business strong
Don’t copy the competition
I was talking to a prospective client recently about what they charge their customers… He’s in a highly competitive industry with tight margins. And he really struggled to keep his prices in line with his competitors’. “I’m sure that if I charge much more, I’ll lose half my business. There’s a lot of choice in […]
Pricing is not a maths problem. It’s a judgement problem
Clients regularly ask me, “Garry, what should I charge for X?”… …X being their flagship product or brand-new service. I think they expect me to peer into their accounts – almost like looking into a crystal ball – and come up with the “correct” answer. I hate to disappoint them… There is no formula that […]
I was wrong about this (kind of)
You know the allegory about how to boil a frog… If you put it in a pot of boiling water, it will immediately jump out to save its life. But if you put it in a pot of pleasant, tepid water and gradually heat it up, by the time the frog notices that the water […]
The secret to cutting costs in your business
Recently, we wanted to recruit a new team member. We approached two recruitment firms. The one which was our first choice charged double the price of the other firm. The difference amounted to thousands of pounds. So what would you have done? Would you have swallowed the higher cost, to find the right person… …Or […]
