The no. 1 reason why company owners are reluctant to raise their prices? “I’m worried that our customers won’t like it, and we’ll lose valuable business. Instead of being better off, we’ll be worse off.” I get it. Raising your prices can feel nerve-wracking, especially if you haven’t done it for a while. So today […]
Tag archives: pricing strategy
Why you should update your pricing every 6 months
I recently renewed my home insurance. The price I was quoted was just slightly higher than the premium I paid last year. It didn’t seem like a big jump, so I signed on again. Of course, most insurance companies do the same thing every year, raising their prices ever so slightly so customers pay more […]
Are you charging enough?
The little number really stood out on the accounts of one of the railways I work with. The average fare per passenger had risen dramatically over the past 12 months. On the face of things, it made no sense. We’ve carried a relatively small number of passengers since COVID. For obvious reasons, demand has dropped. […]
