Pricing is not a maths problem. It’s a judgement problem

Clients regularly ask me, “Garry, what should I charge for X?”… …X being their flagship product or brand-new service. I think they expect me to peer into their accounts – almost like looking into a crystal ball – and come up with the “correct” answer. I hate to disappoint them… There is no formula that …

Make this person your best friend

When COVID hit, most people called their family and friends. My first phone call was completely different… …I called the bank managers of the businesses we serve. Take the heritage railway which I told you about last week. I’ll never forget the call, because their bank manager was brand-new, and “Hello Brian, I need money,” …

What you can learn from the price of coal. (Yes, really)

The price of coal has almost doubled in a few short months. It’s an obscure fact… …But as the Finance Director for two heritage railways, it’s the kind of thing I worry about! You see, before the pandemic we could buy coal for around £150 / tonne. If one of our railways burnt around 2,000 …

Clients taking longer to pay

One of the trends I’m noticing right now is that companies are having problems with cashflow, particularly in the B2B space. It’s either taking longer for them to get paid, or they’re not getting paid at all. There are many reasons why this might be happening… We seem to be entering a very unstable economic …

Emotional financial decisions

Imagine you decided to invest in a new product line, which you believe will double your profits and help fund your retirement one day. You pour significant funds into its development, hire new managers and salespeople to get it off the ground… And initially, your hard work pays off. Early sales figures are positive – …

Rich vs King

Would you rather retain complete financial control of your company – or make more money from it? That’s the “founder’s dilemma,” says Harvard Business School professor Noam Wasserman[1]. He studied 212 start-ups that were determined to grow large (not ‘lifestyle businesses’ that simply made their owner comfortable). What he found is that owners could optimise …

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