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This is the biggest mistake companies make when they professionalise

Boards in the corporate world are currently undergoing a change. When recruiting for directors, there is a new emphasis on finding people with geopolitical expertise, tech backgrounds and knowledge of ESG and sustainability. This is different from the past, when the most important qualification for a director was usually their financial track record. Traditionally, boards […]

How Amazon decides whether its products are viable

Here’s something new I’ve learned… When Amazon decides which products or services to develop, it follows a process it calls “Working Backwards”. The idea is that before they go develop something new, they picture the moment of the launch. Their marketing department drafts a press release announcing their new product. The details include the (as-yet […]

Why you can’t expect your accountant to be proactive

Imagine ordering a take-out meal… …And when it arrives, getting upset because the chef didn’t use your preferred recipe, did not call you up to find out how spicy you like your food, and didn’t provide the nutritional information you’d prefer to see for the dish. It wouldn’t make any sense, would it? A take-out […]

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